Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It's designed for the modern, multi-platform user journey, focusing on events and users rather than the session-based model of its predecessor, Universal Analytics.

Why is GA4 reporting so difficult?

GA4's power lies in its flexibility, particularly the 'Explorations' tool. However, this requires a deeper understanding of data models, dimensions, and metrics. It's a powerful tool for custom analysis, but not an intuitive one for generating quick, comprehensive reports.

What is a data-driven insight?

An insight is an interpretation of the data that reveals a 'why' behind the 'what.' For example, 'Your traffic from mobile increased by 30%' is data. 'The 30% increase in mobile traffic is driven by our latest social campaign, but the conversion rate is low, suggesting the campaign's landing page needs to be optimized for mobile checkout' is an insight.

Can't I just use AI to do this myself?

While AI tools are powerful, they lack the business context and domain knowledge that an expert provides. Our service combines AI's analytical power with a specialist's strategic thinking to interpret the results correctly and tailor them to your specific business goals.

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